PRIVACY / COOKIE POLICY

PFAR Systems LLC. ("we," "us," or "our") is committed to protecting your privacy. In this Privacy Notice, we describe how we collect, use, and disclose information that we obtain about visitors to our websites (each, a "Site"), users of our mobile applications (each, an "App"), and the services available through our Sites and Apps (the Sites, Apps, and services are collectively referred to as the "Services").

SCOPE

In this Privacy Notice, the term "Professional(s)" refers to individuals who have created a profile and/or claimed their profile and the term "consumer(s)" refers to individuals who are not Professionals.

This Privacy Notice applies to our online activities on our Sites and Apps. It does not apply to information that Professionals have shared on our Sites and Apps, including their contact information, license numbers, and other publicly available data. The collection and use of the data that Professionals shared on the Sites and Apps is governed by each Professional's own privacy notice or policy, and we encourage consumers to review those notices and policies.

INFORMATION WE COLLECT AND OBTAIN

We obtain personal information about you in various ways.

Information you provide to us

We may ask you to provide personal information when you use or interact with our Services, such as when you register for an account, enter a sweepstakes or contest, or contact us with inquiries. The types of personal information we may request include:

• Name
• Email address and password
• Phone number
• Mailing address
• Demographic information such as your gender, age range, and other preferences

If you are a Professional, we may collect additional information, including your license number, brokerage information, and professional credentials.

Information obtained from other sources

We may obtain information about you from other sources, including:

• Publicly available information, such as property records, county assessor data, and foreclosure filings
• Information from third-party data providers and business partners
• Social media platforms, if you engage with us through those channels
• Government agencies and public registries (e.g., real estate licensing databases)

Information Collected by Automated Means

When you use our Services, we may collect certain information by automated means, including:

• Your browser type and operating system
• IP address
• Device identifiers
• Pages viewed and links clicked
• Date and time of your visit
• Referring URL
• Search terms used on our Services
• Geographic location data
• Information about your interactions with our email messages (e.g., whether you opened or clicked links in the email)

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, web beacons, clear GIFs, pixel tags, and other technologies to automatically collect information about you when you use our Services, view our emails, or interact with our advertising or content.

Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience. We also use Flash cookies (also known as local shared objects) for fraud prevention and other purposes. You can manage your cookie preferences through your browser settings.

HOW WE USE THE INFORMATION WE OBTAIN

We may use the information we obtain about you to:

• Register you for an account and provide you with our Services
• Provide customer support and respond to your inquiries
• Process transactions and send you related information
• Send you updates, alerts, and promotional communications
• Personalize your experience on our Services
• Operate and improve our Services
• Perform data analytics and research
• Protect against, identify, investigate, and prevent fraud and other unlawful activity
• Comply with and enforce applicable legal requirements, agreements, and policies
• Carry out any other purpose described to you at the time the information was collected
• Notify you about changes to our Services
• Market the Services of our business partners and affiliates
• Verify the identity and credentials of Professionals

INTEREST-BASED ADVERTISING

On our Services, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your interests. You may see certain ads on other websites because we engage third-party ad networks to help us target our messaging to visitors through interest-based and contextual means.

Through these ad networks, we can track your online activities (such as the pages you visit on our Sites) over time and across third-party websites and apps by obtaining information through automated means, as described above. The ad networks use this information to show you advertisements that may be tailored to your individual interests.

The information our ad network vendors collect includes data about your visits to websites and apps that participate in the relevant ad networks, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on our Services and on third-party websites and apps that participate in these ad networks.

INFORMATION WE SHARE

We may share your personal information in the following circumstances:

Subsidiaries and Affiliates

We may share your information with our subsidiaries and affiliates for the purposes described in this Privacy Notice.

Service Providers

We share personal information with third-party service providers who perform services on our behalf, such as web hosting, data analysis, payment processing, customer service, email delivery, auditing, and other services.

Clients and Business Partners

We may share information with our clients and business partners for their own marketing purposes, where permitted by law and with your consent.

Legal Requirements

We may disclose personal information if required to do so by law, regulation, or legal process (such as a court order or subpoena).

Protect Our Services and Users

We may disclose personal information if we believe disclosure is necessary to protect the rights, property, or safety of PFAR Systems, our users, or others.

Business Transfers

We may disclose personal information in connection with a substantial corporate transaction, such as a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.

With Your Consent

We may disclose personal information in any other way we describe when you provide the information or with your consent.

Non-personal Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

We do not sell personal information to third parties for their own direct marketing purposes without your consent. We may disclose information to third parties when you consent to us doing so, as well as in other circumstances described in this Privacy Notice.

If you submit to us a request regarding information of another individual, or if another individual submits such a request on your behalf, we reserve the right to verify your identity and consent before sharing information.

YOUR CHOICES AND RIGHTS

Your Choices

We offer you certain choices about how we communicate with you and what information we collect from you. You may withdraw any consent you previously provided to us or object at any time to the processing of your personal information, and we will apply your preferences going forward.

You can choose not to receive promotional emails from us by following the unsubscribe instructions in our emails. You may also contact us to update your preferences [privacy@pfarsystems.com].

The browsers on most devices allow you to delete, disable, or manage cookies. Please note that if you choose to delete or disable cookies, some features of our Services may not work properly.

You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

If you no longer want us to make your information available to third parties for the third parties' direct marketing purposes, you may opt out by contacting us as described below.

Accessing, Correcting, and Deleting Your Information

Subject to applicable law, you may have certain rights with respect to your personal information. Below are the ways you can access, correct, or delete your information:

• Consumers: For consumer questions or requests regarding your personal information, please contact us at privacy@pfarsystems.com.
• Professionals: If you are a Professional, you can review and modify the information you provided to us by logging into your account.

State Privacy Rights

Depending on your state of residence, you may have additional privacy rights. Please see the applicable state-specific sections below for more information about your rights under state privacy laws.

INFORMATION FOR VISITORS FROM CANADA

We comply with Canadian personal information protection legislation, including the Personal Information Protection and Electronic Documents Act ("PIPEDA").

We will only use your personal information for the purposes for which it was collected. If we need to use your personal information for an unrelated purpose, we will ask for your consent.

You have the right to access, correct, and delete your personal information. To exercise these rights, please contact us at privacy@pfarsystems.com.

HOW WE PROTECT PERSONAL INFORMATION

We maintain administrative, technical, and physical safeguards designed to protect the personal information we maintain against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.

Despite these measures, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your information.

TRANSFERS OF INFORMATION

Our Services are hosted in and managed from the United States. If you are a user located outside the United States, you understand and consent to having any personal information processed in the United States or in any other country in which we have facilities or in which we engage service providers.

United States and other countries' data protection laws may not be the same as those in your jurisdiction. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in the United States may be entitled to access your personal information.

LINKS TO THIRD-PARTY SITES

Our Services may contain links to other websites for your convenience and information. Linked websites may have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked websites are not owned or controlled by us, we are not responsible for the websites' content, any use of the websites, or the privacy practices of the websites.

CHANGES TO OUR PRIVACY NOTICE

This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated.

HOW TO CONTACT US

If you have any questions or comments about this Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us as indicated below:

FOR CALIFORNIA RESIDENTS

Under the California Consumer Privacy Act of 2018 ("CCPA") and the California Privacy Rights Act ("CPRA"), California residents have specific rights regarding their personal information. This section describes your CCPA/CPRA rights and explains how to exercise those rights.

Categories of Personal Information Collected

In the preceding twelve (12) months, we have collected the following categories of personal information:

• Identifiers (e.g., name, email address, phone number, IP address)
• Personal information categories listed in the California Customer Records statute (e.g., name, address, phone number)
• Protected classification characteristics under California or federal law (e.g., age, gender)
• Commercial information (e.g., transaction history, products or services purchased)
• Internet or other similar network activity (e.g., browsing history, search history, information on interactions with our Services)
• Geolocation data
• Professional or employment-related information
• Non-public education information
• Inferences drawn from any of the above to create a profile about a consumer

Categories of Sources

We obtain the categories of personal information listed above from the following categories of sources:

• Directly from you (e.g., forms you complete, services you use)
• Indirectly from you (e.g., observing your actions on our Services)
• From third parties (e.g., our business partners, public databases)

Business or Commercial Purposes for Collecting Personal Information

We may use or disclose the personal information we collect for one or more of the following business or commercial purposes:

• To provide, support, personalize, and develop our Services
• To create, maintain, customize, and secure your account
• To process your requests, transactions, and payments
• To provide you with support and respond to your inquiries
• To personalize your experience and deliver content and product/service offerings relevant to your interests
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer
• As described to you when collecting your personal information

Third Parties

We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to keep that personal information confidential and not use it for any purpose except performing the contract.

Personal Information Sold, Shared, or Disclosed

In the preceding twelve (12) months, we have not sold consumers' personal information in the traditional sense. We may share personal information for cross-contextual behavioral advertising purposes as defined by the CPRA.

Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes other than those specified in the CCPA/CPRA.

Retention of Personal Information

We retain each category of personal information for the period reasonably necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required by law.

Your California Privacy Rights

Under the CCPA/CPRA, California residents have the right to:

• Right to Know: Request that we disclose the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request that we delete any personal information we have collected from you (subject to certain exceptions)
• Right to Correct: Request correction of inaccurate personal information
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA/CPRA rights

To exercise any of these rights, please contact us at privacy@pfarsystems.com.

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. We will verify your identity before fulfilling your request. We will respond to a verifiable consumer request within forty-five (45) days.

FOR COLORADO, CONNECTICUT, VIRGINIA, AND UTAH RESIDENTS

If you are a resident of Colorado, Connecticut, Virginia, or Utah, you may have additional privacy rights under applicable state privacy laws.

Specific Processing Activities

We process personal data for the purposes described in this Privacy Notice, including to provide our Services, communicate with you, improve our platform, and comply with legal obligations.

Consumer Privacy Rights and Choices

Depending on your state, you may have the right to: (1) confirm whether we are processing your personal data; (2) access your personal data; (3) correct inaccuracies in your personal data; (4) delete your personal data; (5) obtain a copy of your personal data in a portable format; and (6) opt out of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise your rights, please contact us at privacy@pfarsystems.com. We may ask you to verify your identity before fulfilling your request.

If we decline your request, you may appeal that decision by contacting us at the information provided above. If you have concerns about the result of an appeal, you may contact your state's attorney general.

How to Contact Us

If you have questions or concerns about our privacy practices or this Privacy Notice, please contact us at privacy@pfarsystems.com.

Last Modified: May 21, 2023